Adequate Day 2026

Adequate Day 2026

Google Office, Warsaw

What did we talk about?

Keynote
Witold Wrodarczyk (CEO, Adequate)
Forgotten tools and skills that count for little today, set against the competencies that will always remain in demand. What are we still needed for?
Download presentation Keynote
"I know that I know nothing" — what data means without interpretation
Łukasz Chwiszczuk (Łowcy Konwersji)
On how "best practices" can lead us astray, and how campaigns — without proper data interpretation — may look effective only on paper.
"I know that I know nothing" — what data means without interpretation
How YouTube drives results. From attention to conversion.
Agnieszka Orlikowska (E-commerce Market Lead, Google Customer Solutions)
How YouTube drives results. From attention to conversion.
Your analyses are only as good as your data.
Ismena Leśnik (Digital Analyst, Adequate)
Technologies essential in 2026 for feeding algorithms with quality data while respecting user privacy. A practical guide to server-side tracking & first-party data.
Your analyses are only as good as your data.
AI MAX and SEO: a new era of visibility on Google.
Ania Hennig
AI MAX and SEO: a new era of visibility on Google.
Case study: How we broke the attribution illusion in Google Ads.
Witold Wrodarczyk
What actually drives growth in Google Ads? An award-winning semKRK case study of a Polish leather goods manufacturer.
Read the case study Case study: How we broke the attribution illusion in Google Ads.
Panel: The future of marketers in the age of AI.
Aga Jabłońska-Tarka (Senior Manager, Customer Success Acceleration, Google), Agnieszka Orlikowska, Witold Wrodarczyk, Maciej Lewiński, Łukasz Chwiszczuk
Moderation: Ania Hennig
Are the competencies of the future about mastering AI tools, or rather broad, interdisciplinary knowledge and skills?
Panel: The future of marketers in the age of AI.
Summary and closing of the event.
Summary and closing of the event.

Thank you!

Adequate Day 2026