It is easy to grow fast if you are a startup or operate in an emerging niche.
In its 10-plus years on the market, travel company FRU.PL developed a highly optimized AdWords campaign.
Two parts of the campaign perform at certain ROI. We want to change the bids and maximally increase the conversion value, without changing the average ROI.
Only in rare legal situations, you can ask Google to remove the content. Google indexes the Intenet as it appears, whether you like it or not.
PPC campaigns are usually optimised towards profitability goals, such as target cost per conversion or target ROI (Return On Investment), sometimes called ROAS (Return On Advertising Spending).
Romanian online travel agency and airline ticket retailer Vola.ro placed at the top of the 2011 Deloitte Technology Fast 50 Central Europe Ranking. This is the first time the competition has been won by a company from Romania. Its sister company, Polish counterpart FRU.PL took 6th place in the “Rising Stars” category. Congratulations, the awards were […]