Sunday November 21st, 2021
Wykluczające słowa kluczowe w kampaniach Performance Max i Smart Shopping
Kampanie Performance Max oraz Inteligentne kampanie produktowe (Smart Shopping Campaigns) w Google Ads to w dużej mierze czarna skrzynka.
Tuesday May 4th, 2021
40 najdroższych słów Google Ads w Polsce
Za jakie słowa kluczowe musimy zapłacić najwięcej reklamując się z Google? Przedstawiamy wyniki najnowszego badania przygotowanego w Adequate we współpracy z SEMSTORM.
Tuesday July 9th, 2019
How to double conversion of a market leader’s campaign [case study]
It is easy to grow fast if you are a startup or operate in an emerging niche.
Wednesday May 24th, 2017
AdWords Case Studies: FRU.PL and Sellektor
In its 10-plus years on the market, travel company FRU.PL developed a highly optimized AdWords campaign.
Wednesday April 27th, 2016
Fixed ROI Profit-Driven Optimisation
Two parts of the campaign perform at certain ROI. We want to change the bids and maximally increase the conversion value, without changing the average ROI.
Wednesday March 9th, 2016
How to remove unwanted content from Google
Only in rare legal situations, you can ask Google to remove the content. Google indexes the Intenet as it appears, whether you like it or not.
Monday September 30th, 2013
Profit Driven Management of PPC Campaigns
PPC campaigns are usually optimised towards profitability goals, such as target cost per conversion or target ROI (Return On Investment), sometimes called ROAS (Return On Advertising Spending).
Friday October 21st, 2011
Our Clients wins
Romanian online travel agency and airline ticket retailer Vola.ro placed at the top of the 2011 Deloitte Technology Fast 50 Central Europe Ranking. This is the first time the competition has been won by a company from Romania. Its sister company, Polish counterpart FRU.PL took 6th place in the “Rising Stars” category. Congratulations, the awards were […]
