In August 2020, Google introduced a new type of container in Tag Manager, where tracking codes run on the server side. What does it mean in practice and why it is recommended to implement it as soon as possible?
It is easy to grow fast if you are a startup or operate in an emerging niche.
Markov chains, alongside Shapley value, are one of the most common methods used in algorithmic attribution modeling.
In its 10-plus years on the market, travel company FRU.PL developed a highly optimized AdWords campaign.
Two parts of the campaign perform at certain ROI. We want to change the bids and maximally increase the conversion value, without changing the average ROI.
Retargeting is one of the most successful online marketing features.
The reach and frequency report is available in the Dimensions section. Reach and frequency report shows how many people might see your ads and how many times the ads were displayed to a unique user in average.
PPC campaigns are usually optimised towards profitability goals, such as target cost per conversion or target ROI (Return On Investment), sometimes called ROAS (Return On Advertising Spending).
