Saturday August 29th, 2020

Server-side Tags in Google Tag Manager

In August 2020, Google introduced a new type of container in Tag Manager, where tracking codes run on the server side. What does it mean in practice and why it is recommended to implement it as soon as possible?

Wednesday April 27th, 2016

Fixed ROI Profit-Driven Optimisation

Two parts of the campaign perform at certain ROI. We want to change the bids and maximally increase the conversion value, without changing the average ROI.

Sunday December 1st, 2013

Reach and frequency report in Google AdWords

The reach and frequency report is available in the Dimensions section. Reach and frequency report shows how many people might see your ads and how many times the ads were displayed to a unique user in average.

Monday September 30th, 2013

Profit Driven Management of PPC Campaigns

PPC campaigns are usually optimised towards profitability goals, such as target cost per conversion or target ROI (Return On Investment), sometimes called ROAS (Return On Advertising Spending).

Adequate - Interactive boutique

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