Archiwa: Attribution modeling

Friday August 19th, 2022

Atrybucja w Google Analytics (GA4)

Czy atrybucja w GA4 to przełom? Jakie zmiany wprowadzono w modelowaniu atrybucji w porównaniu z Universal Analytics? Artykuł ten jest całościowym omówieniem różnic między GA4 a Universal Analytics w tym zakresie.

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Saturday July 6th, 2019

Markov Chain Attribution Modeling [Complete Guide]

Markov chains, alongside Shapley value, are one of the most common methods used in algorithmic attribution modeling.

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Atrybucja w Google Analytics (GA4)

Markov Chain Attribution Modeling [Complete Guide]

Adequate - Interactive boutique

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