How to double conversion of a market leader’s campaign

Client

Vola.ro

Services

double conversion of a market leader

Date

2019-07-09

 

It is easy to grow fast if you are a startup or operate in an emerging niche. 

 

Increasing sales is not difficult if your advertising budgets are very high and you can sacrifice your profitability. 

 

However, if you are a leader in a highly competitive mass market and have to increase not only your revenue but also profits, you face a real challenge. 

 

The following case study shows how numerous improvements in our Client’s campaigns, made it possible to increase sales without sacrificing profitability.

This case was a winner of IAB MIXX Awards Romania and IAB MIXX Awards Europe.

The campaign was also a finalist European Search Awards in the “Best PPC Campaign” category. 

 

An important part of this success was the video campaign, with hard evidence of effectiveness measured by conversion lift study: Vola.ro YouTube Campaign – Conversion Lift Study

 

This TrueView for Action campaign was also published as a case study by Think With Google. See also Vola.ro Performance Marketing Case Study

 

Of course, a significant factor in the campaign’s success was the high-quality creative execution, which is an aspect that should not be overlooked: