In August 2020, Google introduced a new type of container in Tag Manager, where tracking codes run on the server side. What does it mean in practice and why it is recommended to implement it as soon as possible?
It is easy to grow fast if you are a startup or operate in an emerging niche.
Markov chains, alongside Shapley value, are one of the most common methods used in algorithmic attribution modeling.
In its 10-plus years on the market, travel company FRU.PL developed a highly optimized AdWords campaign.
Two parts of the campaign perform at certain ROI. We want to change the bids and maximally increase the conversion value, without changing the average ROI.
Only in rare legal situations, you can ask Google to remove the content. Google indexes the Intenet as it appears, whether you like it or not.
CTR in display campaigns rarely exceeds 0.5%. Some retargeting campaigns may have CTR 0.5%-2%. It is, however, also possible to achieve over 20% CTR in Google Display Network.
Two case studies of Facebook Ads and Applications.
Retargeting is one of the most successful online marketing features.
If you target your AdWords campaign to all countries and territories, you may wish to have bid adjustment for selected countries. However, once you set bid adjustment for certain countries, the campaign targeting changes from “all countries and territories” to selected countries only.