Saturday August 29th, 2020

Server-side Tags in Google Tag Manager

In August 2020, Google introduced a new type of container in Tag Manager, where tracking codes run on the server side. What does it mean in practice and why it is recommended to implement it as soon as possible?

Wednesday April 27th, 2016

Fixed ROI Profit-Driven Optimisation

Two parts of the campaign perform at certain ROI. We want to change the bids and maximally increase the conversion value, without changing the average ROI.

Monday January 12th, 2015

20% CTR in Google Display Campaigns

CTR in display campaigns rarely exceeds 0.5%. Some retargeting campaigns may have CTR 0.5%-2%. It is, however, also possible to achieve over 20% CTR in Google Display Network.

Friday January 3rd, 2014

List of all countries for Google AdWords

If you target your AdWords campaign to all countries and territories, you may wish to have bid adjustment for selected countries. However, once you set bid adjustment for certain countries, the campaign targeting changes from “all countries and territories” to selected countries only.

Adequate - Interactive boutique

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