Read from recent blog writings.

Consent mode v2 – what you need to know

The new version of consent mode (consent mode v2) from the beginning of 2024 is a result of…

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Profit Driven Management of PPC Campaigns

PPC campaigns are usually optimised towards profitability goals, such as target cost per conversion or target ROI (Return…

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List of all countries for Google Ads

If you target your Google Ads campaign to all countries and territories, you may wish to use bid…

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Markov Chain Attribution Modeling [Complete Guide]

Markov chains, alongside Shapley value, are one of the most common methods used in algorithmic attribution modeling. This article describes…

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Server-side Tags in Google Tag Manager

In August 2020, Google introduced a new type of container in Tag Manager, where tracking codes run on…

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Fixed ROI Profit-Driven Optimisation

Profit-driven optimization and the ROI>1/E model indicate that applying a uniform target ROI for the entire campaign is…

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Incremental effect of remarketing ads (conversion lift experiment)

Remarketing is one of the most effective strategies in online marketing. By leveraging cookies and similar technologies, advertisers…

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Reach and frequency reports (Google Ads)

On January 28, 2015, this report was discontinued and is no longer available in Google Ads. Instead, a…

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