About Us

"Marketing is not fortune-telling. For us, it is a fascinating blend of art and inference based on hard data."
Our main principle is the continuous optimization of advertising expenditures. Methods and means must be appropriate to the campaign's objectives.

Budget is an investment

We don't view the advertising budget as a sum to be spent but rather as an investment. Its effects, measurable and monitored at all times, will become the benchmark for our mutual success with our clients.


Professionalism, expertise, experience, and quality – these are the pillars on which the boutique services concept of Adequate stands, supported by competence, effectiveness, and high ethical standards.

Who we are

We are an interactive agency with a longstanding commitment to aiding Polish and international brands in their digital marketing endeavors.


Specializing in SEM and analytics, our core strengths lie in knowledge and a collaborative approach, extending to both clients and employees.


We embrace a consulting model, guiding clients from conception and strategy to execution and optimization.


Far from just ticking tasks off a list, our involvement spans every stage of your marketing journey, whether you operate within a large corporation or run your own startup.

We harness effectiveness through the flexibility and dedication of our entire team - a group of specialists from diverse fields, eagerly sharing continuously updated knowledge and rich experiences among themselves.


We recognize that actions speak louder than words. Our successes are best reflected in the achievements of our clients, numerous international awards, and the esteemed status of being a Premium Google Partner—one of the first agencies in Poland to attain this recognition.


Are you seeking support from the best? Look no further. We are here for you. With our expertise, you're in capable hands, ensuring you won't lose your way.


Add our knowledge. Equate to the best.

Let's talk about your business
Our Team

Meet the people who bring things to life

Witold Wrodarczyk
Founder & CEO
Weronika Radecka
Agency Lead
Grzegorz Nagórka
General Manager
Jakub Konkel
PPC Manager
Kamil Małagocki
Senior Graphic Designer
Joanna Wieliczko
Senior SEM & Digital Consultant
Halyna Meshko
Digital Marketing Specialist
Izabela Ostrowska
Project Manager
Mikołaj Kniaź
Senior SEM & Digital Consultant
Jan Wodziński
Senior SEM & Digital Consultant
Oliwer Grzonka
Digital Consultant