It is easy to grow fast if you are a startup or operate in an emerging niche. Increasing sales is not difficult if your advertising budgets are very high and you can sacrifice your profitability.
However, if you are a leader in a highly competitive mass market and have to increase not only your revenue but also profits, you face a real challenge.
The following case study shows how numerous improvements in our Client’s campaigns, made it possible to increase sales without sacrificing profitability.
This case was a winner of IAB MIXX Awards Romania and IAB MIXX Awards Europe.
The campaign was also a finalist European Search Awards in the “Best PPC Campaign” category.
An important part of this success was the video campaign, with hard evidence of effectiveness measured by conversion lift study: Vola.ro YouTube Campaign – Conversion Lift Study.
This TrueView for Action campaign was also published as a case study by Think With Google. See also Vola.ro Performance Marketing Case Study.
Of course, a significant factor in the campaign’s success was the high-quality creative execution, which is an aspect that should not be overlooked:
