E-MAIL & MARKETING AUTOMATION

E-mail campaigns can be a valuable tool for maintaining contact with your clients and effectively boosting sales in your company. The key to success lies in understanding your target audience, creating unique content, and being familiar with tools that enable you to automate and personalize your communication.

Mailing Campaigns that Drive Sales

Are clients dismissing your newsletters as mere specters? It shouldn't be the case... and it doesn't have to be! We orchestrate email campaigns that boast double-digit Open Rate metrics and deliver tangible sales outcomes, solidifying this channel as a potent component of the media mix. Our approach involves meticulous analysis and segmentation of the database, formulation of a robust content and sales strategy, creation of compelling content, and the crafting of visually appealing layouts. These steps are pivotal in constructing a potent email marketing strategy for your company. Moreover, we consider the strategic placement of messages in the customer journey, transforming them from pain points into effective touchpoints.

Marketing automation

Streamlining your workflow is critical for success, and this is where marketing automation steps in. By understanding your audience's behavior, you gain valuable insights that can be utilized to plan and execute targeted communication precisely when users are most receptive. Whether it's closing sales, upselling, fostering lifetime customer value, collecting reviews, or gaining insightful data about your target groups, our automation tools are geared towards achieving these objectives. We create comprehensive communication strategies, map out customer journeys, design impactful email campaigns, and rigorously evaluate their effectiveness post-execution, ensuring continuous optimization.
Embark on unlocking the full potential of email and marketing automation in your business!

Services

Digital strategy

Strategy is more than just a compilation of slides featuring chosen channels. It functions as a powerful lever, strategically applied in key areas to amplify the impact of your business endeavors. Commencing with an in-depth market analysis, we meticulously scrutinize your situation and competitive strengths, enabling you to fully leverage business opportunities. We devise comprehensive, multi-channel strategies that bolster your objectives, catering to both short-term and long-term goals.

Paid media

With the ability to scale flexibly, paid media becomes a key tool for reaching new customers.

We can enhance SEM, including Google Ads campaigns, with Paid Social on Meta platforms such as Facebook and Instagram, LinkedIn, TikTok, or Pinterest. Did you know that video advertising constitutes a significant 80% of internet traffic? Make sure your creations reach the right audience through Youtube Ads or DV360.

SEO

Achieving high organic search rankings is crucial for reaching users whose acquisition through a PPC model would be economically impractical. Successful SEO, facilitating a substantial return on investment, encompasses comprehensive solutions related to optimizing technical parameters, information architecture, and establishing the authority of your site.

Content marketing & organic

Expertly crafted and captivating content not only showcases your product but also fosters trust and aids in brand and community building. By examining the customer journey, we develop content strategies tailored to achieve both B2C and B2B business goals. Drawing on our experience and expertise, we create compelling content and formats that tell your unique story.

E-mail & marketing automation

We conduct email campaigns that deliver double-digit Open Rate metrics and yield tangible sales results, making this channel an integral part of the media mix. Analyzing and segmenting the database, devising content and sales strategies, and crafting compelling content with attention-grabbing layouts are crucial steps in constructing an effective email marketing strategy for your company.

Analytics & measurement

Effectively planned and configured analytics supply insights, allowing for the improvement of marketing efficiency, the elimination of inefficiencies, and the identification of latent growth potential for your business. Analytical tools, such as Google Analytics, provide a vast array of insights that, once interpreted and applied, will boost your return on investment.

Consent management

Ensuring online privacy involves more than just legal considerations; it’s also about fostering trust in your company. Our services encompass both advisory support and the complete implementation of consent management platforms.

We ensure compliance with GDPR and ePrivacy, along with Facebook and Google guidelines regarding consent mode. This ensures the quality of analytical and marketing data.

Audits

Conducting an audit and putting recommendations into action is a way to enhance the efficiency of processes and tools within the company. Entrusting the audit to an external entity offers the chance to align past strategies with fresh insights and perspectives. By conducting audits on Google Ads, performance, or SEO, you can boost their effectiveness in the long term.