What is remarketing?
Remarketing is a form of advertising aimed at people who have already had contact with your brand — visited your site, viewed a product, abandoned a cart, watched a video on YouTube. Instead of reaching new audiences, remarketing goes back to those who already know you but haven’t yet taken the desired action.
The name “retargeting” is used interchangeably and means the same thing — the difference is merely a naming convention between platforms.
