Obtaining meaningful data
Having access to tools is just a small part of the analytics process in a company. Unused data represents wasted knowledge and time. When implementing and utilizing analytical tools, we consider them an integral part of marketing and sales processes. We develop a plan for applying tools, including research and testing, and perform necessary configurations to accumulate interpretable data. This analytical approach enables effective optimization. We have consistently shown that utilizing advanced analytical techniques not only leads to high returns on investment but also provides crucial business insights.