We are honored to announce that we have won two Effie Poland 2024 awards together with Plej and Health Labs Care! The “I Have Myself for Life” campaign (“Mam siebie na całe życie”) was recognized by the Effie Poland jury and awarded in two categories: Medicines & Supplements and E-commerce & Omnichannel.
Health Labs Care is a brand known for high-quality dietary supplements and cosmetics. The campaign aimed to attract consumer attention, raise brand awareness, acquire new customers, and maintain customer lifetime value at a level crucial for expansive and profitable marketing.
Photo: Bartosz Dębkowski AAS, source: Effie Poland
The “I Have Myself for Life” campaign for Health Labs Care exemplified effective use of a media mix and the YouTube platform to build brand awareness and increase sales.
Full list of winners in the mentioned categories:
Medicines & Supplements
- Silver – Campaign: Health Labs Care “Mam siebie na całe życie”, awardees: Health Labs Care, Plej, Adequate Digital
- Silver – Campaign: Strepsils “Lecz się odpowiedzialnie” (“Treat Yourself Responsibly”), awardees: Reckitt, DDB Warszawa, OMD Group
- Bronze – Campaign: Fielmann “Widzimy Twoje potrzeby” (“We See Your Needs”), awardees: Fielmann, Chapter 1, Zenith
E-commerce & Omnichannel
- Silver – Campaign: Health Labs Care “Mam siebie na całe życie”, awardees: Health Labs Care, Plej, Adequate Digital
- Silver – Campaign: Rainbow “Przycisk wart 157 milionów” (“Button Worth 157 Million”), awardee: Rainbow
- Bronze – Campaign: Allegro “Gwarancja najniższej ceny” (“Lowest Price Guarantee”), awardees: Allegro, Ogilvy, Starcom, LiquidThread
