AUDITS

Conducting a marketing activities audit is essential for pinpointing the reasons behind campaign ineffectiveness and optimizing strategies to enhance the return on investment. Its success hinges not only on a deep understanding of the examined domain but also on comprehending your specific needs and incorporating them into the recommendations.

Executing an audit and incorporating recommendations facilitates enhancing the efficiency of processes and tools within the company. Entrusting this task to an external entity offers an opportunity to juxtapose existing practices with new insights and perspectives. Even the most seasoned professionals may err, and the exigencies of day-to-day marketing team operations often preclude an exhaustive analysis of adopted frameworks and fundamentals. Allow us to pinpoint areas where optimization can be applied to yield superior outcomes!

GOOGLE ADS AUDIT

We will assess the effectiveness of your use of the system's features by verifying the accuracy of the configuration and measuring its impact. Our analysis will focus on the role of Google ads in achieving your business goals, providing an evaluation of your campaigns' quality and a list of recommended improvements and modifications.

 

If you're uncertain about the optimal configuration of your Google ads, it's time for us to review your account. We'll evaluate the strategy, configuration, and result measurement accuracy, suggesting necessary changes. While we don't know your current spending, an audit could yield returns in just a few days.

PERFORMANCE AUDIT

Google Ads is just the tip of the iceberg. We provide a thorough analysis of the effectiveness of all traffic sources: auditing Facebook Ads and other PPC systems, evaluating affiliate programs, assessing the accuracy of applied KPIs and attribution models, and scrutinizing the synergy between advertising channels and organic sources.

 

Discover whether you are making optimal use of the Meta, Google, and other advertising platform ecosystems. We will scrutinize the effectiveness of your performance strategies in terms of achieving your business objectives: growth, profitability, and efficiency. Even a minor adjustment could translate into substantial benefits.

SEO AUDIT

Even a minor adjustment on your website can lead to a substantial increase in its visibility on Google. We'll assess whether there's untapped potential in your SEO efforts and assist you in unlocking it—from identifying issues to supporting the implementation of effective solutions. After all, we recognize that the ultimate goal is to achieve tangible results.

Services

Digital strategy

Strategy is more than just a compilation of slides featuring chosen channels. It functions as a powerful lever, strategically applied in key areas to amplify the impact of your business endeavors. Commencing with an in-depth market analysis, we meticulously scrutinize your situation and competitive strengths, enabling you to fully leverage business opportunities. We devise comprehensive, multi-channel strategies that bolster your objectives, catering to both short-term and long-term goals.

Paid media

With the ability to scale flexibly, paid media becomes a key tool for reaching new customers.

We can enhance SEM, including Google Ads campaigns, with Paid Social on Meta platforms such as Facebook and Instagram, LinkedIn, TikTok, or Pinterest. Did you know that video advertising constitutes a significant 80% of internet traffic? Make sure your creations reach the right audience through Youtube Ads or DV360.

SEO

Achieving high organic search rankings is crucial for reaching users whose acquisition through a PPC model would be economically impractical. Successful SEO, facilitating a substantial return on investment, encompasses comprehensive solutions related to optimizing technical parameters, information architecture, and establishing the authority of your site.

Content marketing & organic

Expertly crafted and captivating content not only showcases your product but also fosters trust and aids in brand and community building. By examining the customer journey, we develop content strategies tailored to achieve both B2C and B2B business goals. Drawing on our experience and expertise, we create compelling content and formats that tell your unique story.

E-mail & marketing automation

We conduct email campaigns that deliver double-digit Open Rate metrics and yield tangible sales results, making this channel an integral part of the media mix. Analyzing and segmenting the database, devising content and sales strategies, and crafting compelling content with attention-grabbing layouts are crucial steps in constructing an effective email marketing strategy for your company.

Analytics & measurement

Effectively planned and configured analytics supply insights, allowing for the improvement of marketing efficiency, the elimination of inefficiencies, and the identification of latent growth potential for your business. Analytical tools, such as Google Analytics, provide a vast array of insights that, once interpreted and applied, will boost your return on investment.

Consent management

Ensuring online privacy involves more than just legal considerations; it’s also about fostering trust in your company. Our services encompass both advisory support and the complete implementation of consent management platforms.

We ensure compliance with GDPR and ePrivacy, along with Facebook and Google guidelines regarding consent mode. This ensures the quality of analytical and marketing data.

Audits

 

Conducting an audit and putting recommendations into action is a way to enhance the efficiency of processes and tools within the company. Entrusting the audit to an external entity offers the chance to align past strategies with fresh insights and perspectives. By conducting audits on Google Ads, performance, or SEO, you can boost their effectiveness in the long term.