CONSENT MANAGEMENT

Websites and applications are legally required to secure prior consent for processing data through technologies like cookie files.

 

European regulations mandate technology providers to enforce the obligation of obtaining consent for data processing, including blocking specific advertising functions and conversion tracking if consents are not appropriately collected.

We conduct comprehensive implementations of consent management platforms using consent mode technology, collaborating with your company's legal department and/or Data Protection Officer (DPO) as needed (we also offer legal advice if required). Our services include:

 

  • Efficiently launching the system with minimal development work on your website,
  • Adapting to ePrivacy + GDPR requirements,
  • Ensuring compliance with Google and Facebook guidelines, incl. Consent Mode v.2,
  • Providing post-sales support in case of changes in legal regulations or technology.

 

Leveraging our expertise in consent management platforms, you can steer clear of common pitfalls during implementation, ensuring compliance with regulations and preventing any unnecessary degradation in the quality of analytical and marketing data.

What we offer?
Consent management implementation comprises the following phases:
  1. Conducting an audit of your website and the tracking scripts in place. This will help us estimate and evaluate the time needed for implementing the required changes on your site.
  2. Collaborating with your legal department or a legal office working with us, we'll prepare the content and forms for consent, along with the necessary regulations. We'll also reach an agreement on the appearance of the consent management panel.
  3. Configuring the tracking codes you use for the consent mode and integrating the widget into your system.

Ensuring online privacy goes beyond legal considerations; it's about fostering trust in your company.

 

We offer expert guidance and comprehensive implementations of consent management platforms.

 

Our commitment to compliance with GDPR, ePrivacy, and adherence to Facebook and Google guidelines, particularly in consent mode, is pivotal for maintaining the integrity of your analytical and marketing data. This compliance isn't just a necessity; it's a key factor in maximizing the effectiveness of tools like Google.

 

By employing advanced server-to-server solutions and harnessing 1st party data and mathematical modeling, your data has the potential to become even more valuable – all while upholding user privacy and adhering to legal regulations.

 

Embark with us into the era of Privacy & Cookieless!

Services

Digital strategy

Strategy is more than just a compilation of slides featuring chosen channels. It functions as a powerful lever, strategically applied in key areas to amplify the impact of your business endeavors. Commencing with an in-depth market analysis, we meticulously scrutinize your situation and competitive strengths, enabling you to fully leverage business opportunities. We devise comprehensive, multi-channel strategies that bolster your objectives, catering to both short-term and long-term goals.

Paid media

With the ability to scale flexibly, paid media becomes a key tool for reaching new customers.

We can enhance SEM, including Google Ads campaigns, with Paid Social on Meta platforms such as Facebook and Instagram, LinkedIn, TikTok, or Pinterest. Did you know that video advertising constitutes a significant 80% of internet traffic? Make sure your creations reach the right audience through Youtube Ads or DV360.

SEO

Achieving high organic search rankings is crucial for reaching users whose acquisition through a PPC model would be economically impractical. Successful SEO, facilitating a substantial return on investment, encompasses comprehensive solutions related to optimizing technical parameters, information architecture, and establishing the authority of your site.

Content marketing & organic

Expertly crafted and captivating content not only showcases your product but also fosters trust and aids in brand and community building. By examining the customer journey, we develop content strategies tailored to achieve both B2C and B2B business goals. Drawing on our experience and expertise, we create compelling content and formats that tell your unique story.

E-mail & marketing automation

We conduct email campaigns that deliver double-digit Open Rate metrics and yield tangible sales results, making this channel an integral part of the media mix. Analyzing and segmenting the database, devising content and sales strategies, and crafting compelling content with attention-grabbing layouts are crucial steps in constructing an effective email marketing strategy for your company.

Analytics & measurement

Effectively planned and configured analytics supply insights, allowing for the improvement of marketing efficiency, the elimination of inefficiencies, and the identification of latent growth potential for your business. Analytical tools, such as Google Analytics, provide a vast array of insights that, once interpreted and applied, will boost your return on investment.

Consent management

Ensuring online privacy involves more than just legal considerations; it’s also about fostering trust in your company. Our services encompass both advisory support and the complete implementation of consent management platforms.

We ensure compliance with GDPR and ePrivacy, along with Facebook and Google guidelines regarding consent mode. This ensures the quality of analytical and marketing data.

Audits

 

Conducting an audit and putting recommendations into action is a way to enhance the efficiency of processes and tools within the company. Entrusting the audit to an external entity offers the chance to align past strategies with fresh insights and perspectives. By conducting audits on Google Ads, performance, or SEO, you can boost their effectiveness in the long term.