With the ability for flexible scaling, paid media is a crucial tool for reaching new customers. In the short term, it provides quick results, while in the long term, it forms a stable and predictable foundation for your business.


Leverage our expertise in media selection and communication to maximize the effectiveness of achieving your goals.


Are you aiming for rapid growth? We will plan and execute search engine campaigns for you to fully harness their potential. We will optimize advertising efforts at every stage of the funnel to ensure the right customers reach your website—because we understand that your investment needs to yield returns. Be visible to those who are searching!


Search engine advertising is the most effective form of Search Engine Marketing (SEM). It allows you to reach customers worldwide almost instantly. In most countries, it is primarily dominated by the Google Ads platform. Using a pay-per-click model, this form of advertising is one of the most efficient promotional methods. Budget flexibility, precise targeting, and the ability to schedule ad displays allow for customization tailored to the needs of each campaign.

Paid Social

We specialize in crafting and promoting compelling content with precision, utilizing the potential of diverse platforms like Facebook, Instagram, YouTube, TikTok, Pinterest, and LinkedIn. 


Our collaboration with influencers is strategic, making effective use of their content to enhance brand awareness and drive sales. Recognizing the distinct characteristics of each influencer social platform, we tailor our campaigns for maximum impact. Whether it's Facebook, Instagram, Pinterest, TikTok, YouTube, or LinkedIn, we deliver your messages seamlessly on social media—discover the difference.


Take advantage of the extensive reach and targeted behavioral advertising capabilities of social media to establish brand awareness, generate product interest, and achieve sales or leads. Our expertise empowers your business to tap into the full potential of social media, encompassing not only Facebook and Instagram but also platforms like TikTok, Pinterest, and LinkedIn.


Exploring alternative channels such as LinkedIn, Pinterest, or TikTok can often lead to more cost-effective user acquisition and a better-defined target audience for your advertisements. Our knowledge ensures you make the most of these benefits in promoting your business.

Display & Video

Beautiful graphics and compelling video ads are all well and good, but if they don't reach the right audience, their impact is lost. Using advanced tools, we ensure that your creative content resonates with the people who matter most, deepening their connection with your brand. This is the moment to witness it!


Fun fact: Video content currently commands approximately 80%* of all internet traffic. Display and video ads represent the fastest-growing segments of the internet, capturing increasing engagement and consumption time. Stay ahead of the competition by choosing us as your partner to guide your promotions through these influential channels.

Google Premium Partner

Adequate is a team of the most experienced search engine marketing specialists. We have been managing SEM campaigns since 2005 and are one of the first Polish companies to obtain Google Ads certification.


Digital strategy

Strategy is more than just a compilation of slides featuring chosen channels. It functions as a powerful lever, strategically applied in key areas to amplify the impact of your business endeavors. Commencing with an in-depth market analysis, we meticulously scrutinize your situation and competitive strengths, enabling you to fully leverage business opportunities. We devise comprehensive, multi-channel strategies that bolster your objectives, catering to both short-term and long-term goals.

Paid media

With the ability to scale flexibly, paid media becomes a key tool for reaching new customers.

We can enhance SEM, including Google Ads campaigns, with Paid Social on Meta platforms such as Facebook and Instagram, LinkedIn, TikTok, or Pinterest. Did you know that video advertising constitutes a significant 80% of internet traffic? Make sure your creations reach the right audience through Youtube Ads or DV360.


Achieving high organic search rankings is crucial for reaching users whose acquisition through a PPC model would be economically impractical. Successful SEO, facilitating a substantial return on investment, encompasses comprehensive solutions related to optimizing technical parameters, information architecture, and establishing the authority of your site.

Content marketing & organic

Expertly crafted and captivating content not only showcases your product but also fosters trust and aids in brand and community building. By examining the customer journey, we develop content strategies tailored to achieve both B2C and B2B business goals. Drawing on our experience and expertise, we create compelling content and formats that tell your unique story.

E-mail & marketing automation

We conduct email campaigns that deliver double-digit Open Rate metrics and yield tangible sales results, making this channel an integral part of the media mix. Analyzing and segmenting the database, devising content and sales strategies, and crafting compelling content with attention-grabbing layouts are crucial steps in constructing an effective email marketing strategy for your company.

Analytics & measurement

Effectively planned and configured analytics supply insights, allowing for the improvement of marketing efficiency, the elimination of inefficiencies, and the identification of latent growth potential for your business. Analytical tools, such as Google Analytics, provide a vast array of insights that, once interpreted and applied, will boost your return on investment.

Consent management

Ensuring online privacy involves more than just legal considerations; it’s also about fostering trust in your company. Our services encompass both advisory support and the complete implementation of consent management platforms.

We ensure compliance with GDPR and ePrivacy, along with Facebook and Google guidelines regarding consent mode. This ensures the quality of analytical and marketing data.



Conducting an audit and putting recommendations into action is a way to enhance the efficiency of processes and tools within the company. Entrusting the audit to an external entity offers the chance to align past strategies with fresh insights and perspectives. By conducting audits on Google Ads, performance, or SEO, you can boost their effectiveness in the long term.