SEO

Adequate - Blog

Efficiently generating traffic from organic search results leads to a significant return on investment. This strategy enables reaching users whose acquisition through a pay-per-click model would be financially impractical.

ESTABLISHING AN ONLINE PRESENCE

Even with high advertising expenditures on search engines, building organic visibility is crucial. It is often an excellent tool to reach potential customers with well-defined expectations. In some industries, PPC advertising is impossible or very costly. Moreover, organic results in SERPs, or search engine results pages, are often considered more credible by internet users.

If you're not visible in the search engine, it's high time to take care of SEO. Achieving high positions in Google's organic search results requires the right website structure and information architecture tailored to well-chosen keywords. SEO is a continuous effort involving technical parameters, content, information architecture, and building the site's authority on the web.

We will start SEO activities with an audit, checking whether your site is search engine-friendly in terms of technical aspects and information architecture. We will analyze the competition and design a suitable strategy for building content and the site's authority online. We'll assist you in implementing audit recommendations and help create user-attracting content and organic traffic.

 

If you do it right, you'll gain not only free traffic but also an increase in brand recognition and trust. 

 

Ask us for a preliminary audit, and see how even small changes can make a significant impact.

Services

Digital strategy

Strategy is more than just a compilation of slides featuring chosen channels. It functions as a powerful lever, strategically applied in key areas to amplify the impact of your business endeavors. Commencing with an in-depth market analysis, we meticulously scrutinize your situation and competitive strengths, enabling you to fully leverage business opportunities. We devise comprehensive, multi-channel strategies that bolster your objectives, catering to both short-term and long-term goals.

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Paid media

With the ability to scale flexibly, paid media becomes a key tool for reaching new customers.

We can enhance SEM, including Google Ads campaigns, with Paid Social on Meta platforms such as Facebook and Instagram, LinkedIn, TikTok, or Pinterest. Did you know that video advertising constitutes a significant 80% of internet traffic? Make sure your creations reach the right audience through Youtube Ads or DV360.

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SEO

Achieving high organic search rankings is crucial for reaching users whose acquisition through a PPC model would be economically impractical. Successful SEO, facilitating a substantial return on investment, encompasses comprehensive solutions related to optimizing technical parameters, information architecture, and establishing the authority of your site.

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Content marketing & organic

Expertly crafted and captivating content not only showcases your product but also fosters trust and aids in brand and community building. By examining the customer journey, we develop content strategies tailored to achieve both B2C and B2B business goals. Drawing on our experience and expertise, we create compelling content and formats that tell your unique story.

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E-mail & marketing automation

We conduct email campaigns that deliver double-digit Open Rate metrics and yield tangible sales results, making this channel an integral part of the media mix. Analyzing and segmenting the database, devising content and sales strategies, and crafting compelling content with attention-grabbing layouts are crucial steps in constructing an effective email marketing strategy for your company.
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Analytics & measurement

Effectively planned and configured analytics supply insights, allowing for the improvement of marketing efficiency, the elimination of inefficiencies, and the identification of latent growth potential for your business. Analytical tools, such as Google Analytics, provide a vast array of insights that, once interpreted and applied, will boost your return on investment.

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Consent management

Ensuring online privacy involves more than just legal considerations; it’s also about fostering trust in your company. Our services encompass both advisory support and the complete implementation of consent management platforms.

We ensure compliance with GDPR and ePrivacy, along with Facebook and Google guidelines regarding consent mode. This ensures the quality of analytical and marketing data.

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Audits

 

Conducting an audit and putting recommendations into action is a way to enhance the efficiency of processes and tools within the company. Entrusting the audit to an external entity offers the chance to align past strategies with fresh insights and perspectives. By conducting audits on Google Ads, performance, or SEO, you can boost their effectiveness in the long term.

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