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Author: Adequate
Ad auction — how Google decides who shows and where
What is the ad auction? Every time a user types a query into Google, a lightning-fast auction takes…
Remarketing — what it is and how it works
What is remarketing? Remarketing is a form of advertising aimed at people who have already had contact with…
Quality Score in Google Ads — what it is
What is Quality Score? Quality Score is a rating Google assigns to every keyword in a search campaign….
ROAS — Return on Ad Spend
What is ROAS? ROAS (Return on Ad Spend) is a metric that measures how much revenue each unit…
ERS — advertising cost share of revenue
What is ERS? ERS (Effective Revenue Share) is a metric expressing what share of revenue is taken up…
CPA — what is cost per action?
CPA (Cost Per Action or Cost Per Acquisition) is an advertising pricing model in which the advertiser pays…
CPS — what is cost per sale?
CPS (Cost Per Sale) is an advertising pricing model in which the advertiser pays only for a finalized…
CTR — what is click-through rate?
CTR (Click-Through Rate) is the ratio of the number of clicks on an ad or link to the…
