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Month: February 2024
Consent Mode v2 — questions and answers
Questions and answers from the webinar “What you need to know about Consent Mode v2” on the ProstoDoKasy…
Digital accessibility 2.2 and the EAA (EU Accessibility Act)
Guaranteeing equal access to digital services and products for everyone, including people with disabilities, has become a priority…
The Digital Markets Act (DMA) and its impact on digital market players
In the context of the dynamic growth of the digital market in the European Union, home to an…
The DSA — the Digital Services Act. A guide for marketers.
The Digital Services Act (DSA) is a landmark legislative initiative aimed at regulating how online platforms operate. The…
Assisted conversions — Attribution modeling (part 13)
The concept of assisted conversions was introduced by Universal Analytics. Although analytics tools use them less often today,…
Privacy Sandbox — what should a marketer know?
With browsers restricting support for 3rd party cookies, Chrome prepared a set of features under the name Privacy…
Consent mode v2 – what you need to know
The new version of Consent mode (Consent mode v2) from the beginning of 2024 is a result of…
