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Category: Leksykon Marketingu Cyfrowego
Ad auction — how Google decides who shows and where
What is the ad auction? Every time a user types a query into Google, a lightning-fast auction takes…
Remarketing — what it is and how it works
What is remarketing? Remarketing is a form of advertising aimed at people who have already had contact with…
Quality Score in Google Ads — what it is
What is Quality Score? Quality Score is a rating Google assigns to every keyword in a search campaign….
ROAS — Return on Ad Spend
What is ROAS? ROAS (Return on Ad Spend) is a metric that measures how much revenue each unit…
ERS — advertising cost share of revenue
What is ERS? ERS (Effective Revenue Share) is a metric expressing what share of revenue is taken up…
Conversion rate — what it is and how to interpret it
Conversion rate (CR for short) is one of the most important metrics in online marketing. It tells us…
Conversion — what it is and how to measure it
Conversion is one of the key concepts in online marketing. Although the term comes up in almost every…
CPC — what is cost per click?
CPC (Cost Per Click) is an online advertising pricing model in which the advertiser pays for each click…
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