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Category: Leksykon Marketingu Cyfrowego
CPM — what is cost per thousand impressions?
CPM (Cost Per Mille, where mille is Latin for a thousand) is an online advertising pricing model in…
CPA — what is cost per action?
CPA (Cost Per Action or Cost Per Acquisition) is an advertising pricing model in which the advertiser pays…
CPS — what is cost per sale?
CPS (Cost Per Sale) is an advertising pricing model in which the advertiser pays only for a finalized…
CTR — what is click-through rate?
CTR (Click-Through Rate) is the ratio of the number of clicks on an ad or link to the…
Impression share — what it is and how to interpret it
What is impression share? Impression share (IS) is the percentage of impressions your ads actually received out of…
Reach — what it is in advertising
What is reach? Reach is the number of unique users who saw your ad at least once in…
Frequency — what it is and why it matters
What is frequency? Frequency is the average number of times the same person saw your ad in a…
Bid — what it is in the ad auction
What is a bid? A bid is the amount an advertiser declares as the maximum price for a…
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