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Author: Witold Wrodarczyk
Digital marketing quiz
Test your knowledge of Google Ads and Analytics.Answer twenty questions that have challenged more than a few experts….
Marginal ROAS and CPA: Why It Matters
In the world of digital marketing, decisions about budget scaling and campaign optimization should not rely solely on…
YouTube Works Awards 2023 Winner in the Full Funnel Marketing Category for the “I have myself for life” campaign x Health Labs Care
“I have myself for life” (“Mam siebie na całe życie”) is a 360-degree campaign conceptualized by Health Labs…
Adequate Wins 2 Effie Poland Awards!
We are honored to announce that we have won two Effie Poland 2024 awards together with Plej and…
Keyword-Targeted Shopping Campaigns in Google Ads
In certain situations, we might want a product campaign to display only when the search query contains specific…
UTMs for Google Ads Campaigns (+ Scripts)
With automatic tagging and linking of Google Ads and Analytics accounts, campaign data, keywords, and other parameters are…
Effectiveness of Google Ads brand keywords (case study)
Do Google Ads on your own brand pay off? DAAG, a Polish manufacturer of leather bags and accessories,…
How SEM Revenue Depends on Cost
The assumption that advertising revenues will grow proportionally to cost is usually unrealistic. The relationship between revenue generated…
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