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Author: Witold Wrodarczyk
Consent mode v2 – what you need to know
The new version of Consent mode (Consent mode v2) from the beginning of 2024 is a result of…
List of all countries for Google Ads
If you target your Google Ads campaign to all countries and territories, you may wish to use bid…
Profit Driven Management of PPC Campaigns
PPC campaigns are usually optimised towards unified profitability goals, such as target cost per conversion or ROAS (Return…
Markov Chain Attribution Modeling [Complete Guide]
Markov chains, alongside Shapley value, are one of the most common methods used in algorithmic attribution modeling. This article describes…
Server-side Tags in Google Tag Manager
In August 2020, Google introduced a new type of container in Tag Manager, where tracking codes run on…
Fixed ROI Profit-Driven Optimisation
Profit-driven optimization and the ROI>1/E model indicates that applying a uniform target ROI for the entire campaign is…
Incremental effect of remarketing ads (conversion lift experiment)
Remarketing is one of the most effective strategies in online marketing. By leveraging cookies and similar technologies, advertisers…
Reach and frequency reports (Google Ads)
The Reach and Frequency report, located in the Dimensions section, provides insights into the potential audience exposure to…
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