The reach and frequency report is available in the Dimensions section. Reach and frequency report shows how many people might see your ads and how many times the ads were displayed to a unique user in average.
PPC campaigns are usually optimised towards profitability goals, such as target cost per conversion or target ROI (Return On Investment), sometimes called ROAS (Return On Advertising Spending).
Polish Stem Cell Bank (Polski Bank Komórek Macierzystych, PBKM) chose Facebook to run its first social media campaign and sweepstake to increase product awareness among pregnant women, promote successful transplant stories, collect sales leads and observe social media attribution to lead conversion rate.
Romanian online travel agency and airline ticket retailer Vola.ro placed at the top of the 2011 Deloitte Technology Fast 50 Central Europe Ranking. This is the first time the competition has been won by a company from Romania. Its sister company, Polish counterpart FRU.PL took 6th place in the “Rising Stars” category. Congratulations, the awards were […]