Reach and frequency report in Google AdWords
The reach and frequency report is available in the Dimensions section. Reach and frequency report shows how many people might see your ads and how many times the ads were displayed to a unique user in average.
Reach and frequency report shows only display network impressions, clicks and conversions. Impressions, clicks and conversions from search network campaigns are not included. However, video campaigns impressions, clicks and conversions are included here.
So, how to interpret the data? What conclusions come from reach and frequency report? What is the optimum frequency? How to combine frequency capping with CPC bids management?
Our article explains how to interpret the reach and frequency data in Google AdWords display campaigns in and how to use it in practice.