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“I have myself for life” (“Mam siebie na całe życie”) is a 360-degree campaign conceptualized by Health Labs Care in collaboration with the Plej agency. The Adequate agency was responsible for the media plan and digital distribution. The campaign was based on a consumer insight: 48% of women define beauty as feeling good in their own bodies, yet only one-third of Polish women report being able to live in harmony with themselves daily. Health Labs Care sought to honor its clients by giving them a voice in the campaign, where they shared stories about living life on their own terms. The primary goal was to increase brand awareness while delivering a meaningful message that resonated with the target audience, fostering emotional connections. The media plan and digital distribution played a pivotal role. By employing an optimized mix of formats on YouTube, leveraging beta features, creating dedicated YouTube Shorts, and optimizing ads through A/B testing results, the campaign achieved outstanding performance. The VTR (View-Through Rate) exceeded market benchmarks by 100%. As a result of the Mam siebie na całe życie campaign, Health Labs Care saw a significant increase in brand awareness, confirmed by Search Lift Survey and Brand Lift Survey studies. Beyond enhancing brand image, the campaign positively impacted sales and reduced conversion costs. YouTube Works Award in the Full Funnel Marketing Category on YouTube Through authentic messaging and diverse representation in the video spots, the campaign reached

We are honored to announce that we have won two Effie Poland 2024 awards together with Plej and Health Labs Care! The “I Have Myself for Life” campaign (“Mam siebie na całe życie”) was recognized by the Effie Poland jury and awarded in two categories: Medicines & Supplements and E-commerce & Omnichannel. Health Labs Care is a brand known for high-quality dietary supplements and cosmetics. The campaign aimed to attract consumer attention, raise brand awareness, acquire new customers, and maintain customer lifetime value at a level crucial for expansive and profitable marketing. Photo: Bartosz Dębkowski AAS, source: Effie Poland The “I Have Myself for Life” campaign for Health Labs Care exemplified effective use of a media mix and the YouTube platform to build brand awareness and increase sales. Full list of winners in the mentioned categories: Medicines & Supplements E-commerce & Omnichannel

It is easy to grow fast if you are a startup or operate in an emerging niche. Increasing sales is not difficult if your advertising budgets are very high and you can sacrifice your profitability. However, if you are a leader in a highly competitive mass market and have to increase not only your revenue but also profits, you face a real challenge. The following case study shows how numerous improvements in our Client’s campaigns, made it possible to increase sales without sacrificing profitability. Please allow marketing cookies to see the video or watch it directly in YouTube. This case was a winner of IAB MIXX Awards Romania and IAB MIXX Awards Europe. Please allow marketing cookies to see the image or