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Day: May 12, 2026
Impression share — what it is and how to interpret it
What is impression share? Impression share (IS) is the percentage of impressions your ads actually received out of…
Reach — what it is in advertising
What is reach? Reach is the number of unique users who saw your ad at least once in…
Frequency — what it is and why it matters
What is frequency? Frequency is the average number of times the same person saw your ad in a…
Bid — what it is in the ad auction
What is a bid? A bid is the amount an advertiser declares as the maximum price for a…
