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Day: December 26, 2023
Profit Driven Management of PPC Campaigns
PPC campaigns are usually optimised towards unified profitability goals, such as target cost per conversion or ROAS (Return…
Markov Chain Attribution Modeling [Complete Guide]
Markov chains, alongside Shapley value, are one of the most common methods used in algorithmic attribution modeling. This article describes…
Unwanted referral exclusions in Google Analytics you should enable
In Google Analytics you can exclude selected referring websites that distort reporting. Unlike filters, which eliminate certain visits…
Keyword match types in Google Ads (and negative keywords)
A keyword in Google Ads defines the search terms for which an ad should appear. The search term…
