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Day: December 31, 2023
Google Ads campaigns on your own brand — is it worth it?
Google Ads advertisers commonly use keywords related to their own brand (brand campaigns). Opinions on whether it makes…
How big should an online campaign budget be?
This article walks through a number of economic aspects of planning marketing budgets. Among other things, you will…
Case study – Mobile App Fraud
One of the most “dynamically growing” areas of dishonest publishers’ activity is manipulation aimed at advertisers in mobile…
