CURRENTLY BROWSING:
Day: December 30, 2023
Discount coupons – a great promotion or manipulation?
Websites offering online discount codes, also known as discount coupons (vouchers), are popping up like mushrooms, and e-commerce…
Ad fraud – scams in performance marketing
Online fraud is usually associated with stealing credit card data, phishing for social media passwords and spam from…
Multi-touch models — Attribution modeling (part 8)
Assigning all of the conversion credit to a single interaction is a far-reaching simplification. Many interactions can appear…
The data-driven attribution model — Attribution modeling (part 9)
Google offers an algorithmic attribution model (data-driven attribution) in Google Ads and Analytics, as well as in Campaign…
